Buttonscarves, in collaboration with the Singapore Tourism Board, showcases ‘The Singapore Series’, an exclusive scarf collection inspired by Singapore’s allure, at the Modest Fashion Exhibition in Singapore.
In early 2024, Buttonscarves continues its global expansion campaign, #ButtonscarvesGoesGlobal, partnering with the Singapore Tourism Board to release ‘The Singapore Series’ collection.
The Singapore Series, inspired by the beauty of Singapore, features 14 color variants representing the charm of the nation and is showcased at the Design Orchard Singapore Amphitheatre.
Alongside the collection, Buttonscarves introduces a Pop-Up Installation ‘Modest Fashion Exhibition’, engaging attendees in the vibrant Singaporean atmosphere and offering an immersive shopping experience at Design Orchard.
Creative marketing activities, including branded one dollar ice creams and Buttonscarves’ monogrammed mascot in Orchard area, are part of the brand’s strategy to captivate the Singaporean audience.
Key figures, including the Indonesian Ambassador to Singapore and VIP guests, are invited to the exhibition, signifying the event’s importance in strengthening ties between Indonesia and Singapore in the fashion domain.
Read More: Indonesian Custom Culture: A Global Sensation in Singapore
Buttonscarves’ CEO Linda Anggrea expresses hopes for the brand’s expansion into the Singapore market and establishing a physical presence with an offline store.
Buttonscarves’ Modest Fashion Exhibition in collaboration with the Singapore Tourism Board is a significant step in the brand’s global expansion strategy. This initiative not only positions Buttonscarves in the international fashion scene but also promotes cultural exchange and strengthens economic ties between Indonesia and Singapore, offering a unique and inclusive fashion experience to both Singaporeans and international visitors.
Buttonscarves, in collaboration with the Singapore Tourism Board, launches ‘The Singapore Series’ at the Modest Fashion Exhibition in Singapore, marking a significant milestone in its global expansion. The event showcases the brand’s commitment to international standards, cultural exchange, and establishing a stronger presence in the Singaporean market, echoing its successful campaigns in global cities like Dubai, New York, and London.
Source: Cantika, Fortuneidn (2024)
