On Thursday, August 29, 2024, BP Batam held a focused group discussion (FGD) titled “Data Visualization in Social Media” at the Oakwood Hotel Nagoya, aimed at enhancing the digital communication skills of its team through effective use of infographics.
The event was opened by Ariastuty Sirait, Head of the Public Relations, Promotion, and Protocol Bureau of BP Batam. The FGD featured Bagustian Iskandar, a seasoned digital content practitioner and Executive Creative Director at PT SOK Kreatif Indonesia, sharing his expertise on transforming data into engaging social media content.
Ariastuty Sirait emphasized the critical role of data in daily operations, from reporting to management to social media publications, underscoring the need for clarity and understandability in data presentation.
Bagustian Iskandar demonstrated effective techniques for converting data into infographics that not only retain essential information but are also easily comprehensible to a wide audience. His insights are aimed at boosting the digital presence of BP Batam on social media platforms.
Participants had the chance to learn directly from an expert, gaining hands-on experience in crafting infographics that tell a story and effectively communicate complex information in an accessible format.
The session was designed to equip BP Batam’s staff with advanced digital marketing skills, fostering a better understanding of data visualization tools that can enhance the organization’s communication strategies.
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Ariastuty Sirait expressed hope that the knowledge shared would lead to improved capabilities in presenting information attractively and effectively, supporting the ongoing progress and development of Batam.
The FGD on data visualization in social media conducted by BP Batam marks a significant step towards improving the organization’s digital communication strategies. It reflects a broader commitment to adopting advanced technologies and methods to keep pace with the digital transformation in corporate communications.
BP Batam’s focused group discussion on data visualization aims to enhance how information is conveyed on social media, using expert insights to transform complex data into engaging infographics, thus boosting digital interaction and communication efficiency.
