Batam’s local government, led by Secretary of the City Jefridin, has unveiled sport tourism as a strategic initiative to attract more domestic and international visitors, leveraging events like the Batam 10K run to highlight the city’s potential.

Amidst the scenic locales of Batam, the administration is steering towards sport tourism to spice up the city’s appeal as a global destination. This shift comes as the city hosted the Batam 10K run, witnessing participation from over 1,500 athletes including runners from Singapore, Malaysia, and India.

The Batam 10K run is expected to generate a significant economic multiplier effect, benefiting hotels, restaurants, and local businesses.

Sporting events like the Batam 10K serve as potent promotional tools, showcasing Batam’s capabilities in hosting international events and enhancing its image as a sport tourism destination.

Such events foster a spirit of sportsmanship among the locals and encourage community participation in healthy activities, reinforcing social bonds.

The event’s appeal to international participants highlights Batam’s accessibility and amenities that cater to a global audience.

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Continuous investment in sport tourism is part of Batam’s broader strategy to diversify its tourism offerings and create sustainable economic growth.

Batam’s evolving sport tourism sector offers a new and exciting reason to visit, combining athletic pursuits with the scenic beauty and hospitality that the region is known for. As Batam continues to host such events, it strengthens its position on the world map as a versatile travel destination.

Leveraging the Batam 10K run, Batam City aims to bolster its economy and attract a global audience through sport tourism, highlighting its capability as a premier sporting and leisure destination in the region.

Source: Media Kepri (2024)