Singapore is set to host the “Indonesia in SG: New Horizon of Sustainable Indonesia” exhibition, anticipated to draw over 210,000 visitors. Organized in collaboration with BNI and the Indonesian Embassy, this Business to Customer (B2C) event will take place at Takashimaya Square, Ngee Ann City on Orchard Road from April 17 to 21, 2024. The expo will feature more than 20 top Indonesian fashion brands and over 15 standout SME products.
This significant expo, supported by major Indonesian and Singaporean stakeholders, aims to enhance the visibility and market penetration of Indonesian SMEs in Singapore. The event is strategically positioned to attract a substantial audience, showcasing the innovation and cultural richness of Indonesian products.
Highlighting the participation of over 35 Indonesian brands and SMEs, the expo is designed to showcase the diverse and sustainable products from Indonesia to an international audience.
BNI, alongside the Indonesian Embassy, plays a crucial role in facilitating these international business opportunities for Indonesian SMEs, helping them to navigate and penetrate the competitive Singapore market.
In addition to trade, the event will feature various cultural performances, including music shows, fashion shows, and culinary demonstrations, enhancing the visitor experience and engagement.
With an average daily foot traffic of around 73,000 on weekdays and 91,000 on weekends at Ngee Ann/Takashimaya, the expo is well-positioned to significantly exceed its visitor target.
The success of this event is expected to lead to increased exports and greater international recognition for Indonesian SMEs, contributing positively to Indonesia’s global trade footprint.
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The “Indonesia in SG” expo offers a unique opportunity to explore a wide range of high-quality Indonesian products and engage with the vibrant culture of Indonesia. This event not only promises to be a significant boost for Indonesian SMEs in terms of exposure and sales but also strengthens the economic and cultural ties between Indonesia and Singapore.
The “Indonesia in SG” expo in Singapore is poised to be a landmark event, attracting over 210,000 visitors and featuring a rich array of Indonesian SME products and cultural exhibitions. Supported by BNI and the Indonesian Embassy, this expo aims to significantly enhance the market presence of Indonesian SMEs in Singapore and contribute to the broader goal of sustainable economic growth through international trade.
Sources: Bisnis, Sindo News (2024)
