Can Indonesia’s middle class survive the government’s 12% tax hike?
As Indonesia braces for the rollout of a 12% Value Added Tax (VAT) on 01 January 2025, the policy has ignited intense national debate. Championed by President Prabowo Subianto and Finance Minister Sri Mulyani Indrawati, the tax increase represents a strategic attempt to strengthen government coffers amid escalating fiscal demands. However, it raises pressing questions about its ripple effects on the middle class and the broader economy.
Why a 12% VAT?
The shift from the current 11% VAT to 12% is enshrined in Law No. 7 of 2021 on Harmonization of Tax Regulations. This law seeks to overhaul Indonesia’s tax framework, aiming to boost state revenue and lessen reliance on debt. The administration has set an ambitious target of IDR 3,005 trillion (approx. SGD 266 billion) in total state income for 2025, with taxes forming a cornerstone of this vision.
The decision to focus on middle-class consumption as a key revenue stream reflects the demographic’s expanding economic influence. With rising consumption patterns, the government argues the middle class can absorb this tax hike without severe repercussions to their quality of life. However, critics contend that surging living costs and stagnant wages paint a far bleaker picture.
What Will Be Taxed?

Netflix and Spotify will be subjected to 12% VAT starting in 2025. Photo: Kaltim Post
The 12% VAT will selectively target luxury goods and services, leaving essential items largely unaffected to safeguard low-income households. The breakdown includes:
Taxed at 12%:
– Luxury Goods: High-end cars, premium electronics, designer fashion, and gourmet food.
– Services: Streaming platforms, exclusive healthcare and education, plus luxury hospitality.
Exempt or Taxed at 11%:
– Essentials: Staples like rice, chicken, eggs, vegetables, and household necessities.
This tiered approach is intended to strike a balance—shielding basic goods while capitalizing on discretionary spending by wealthier demographics.
The Trade-Offs of Higher VAT
The introduction of a 12% VAT brings both promise and peril. Here’s how it stacks up:
Pros:
– Boost to State Revenue: Higher taxes are expected to provide crucial funding for infrastructure projects and social programs.
– Global Alignment: The 12% VAT narrows the gap with international averages, potentially increasing Indonesia’s appeal to foreign investors.
– Targeted Protection: Essential goods are exempt, reducing the immediate impact on low-income groups.
Cons:
– Shrinking Purchasing Power: Middle-class households may feel the pinch as prices rise across key sectors, potentially curbing consumer spending.
– Pressure on SMEs: Small and medium enterprises (SMEs) could face higher input costs, leading to layoffs or even closures.
– Public Backlash: Many Indonesians argue the middle class shoulders a disproportionate tax burden, while the wealthy find ways to sidestep their obligations.
Public Sentiment and Economic Consequences

Sri Mulyani emphasizes that the VAT increase to 12% will still take effect in January 2025. Photo: VISI.NEWS
The proposed VAT hike has sparked significant public outrage, particularly on social media. Citizens fear that middle-income earners are unfairly targeted, while the wealthy exploit tax loopholes. Economist warnings are equally grim—if SMEs and middle-class households buckle under rising costs, economic stagnation may follow.
Finance Minister Sri Mulyani has defended the policy, emphasizing its necessity for fiscal sustainability. Still, she acknowledges the need for parallel measures to stimulate SMEs and protect vulnerable groups.
Indonesia’s Economic Classes: Who Bears the Burden?

Netflix and Spotify will be subjected to 12% VAT starting in 2025. Photo: PramborsFM
The impact of the 12% VAT becomes clearer when viewed through the lens of Indonesia’s economic classes:
1. Low Class
– Definition: Monthly spending below IDR 500,000 (approx. SGD 44).
– Population: 64.48% of Indonesians (~180 million).
– Vulnerability: Heavily reliant on subsidies and excluded from luxury spending.
2. Middle Class
– Definition: Spending between IDR 2 million and IDR 9 million (approx. SGD 177–797).
– Population: 17.13% (~47.85 million), a decline from 21.45% (~57 million) in 2019.
– Role: Driving 81.49% of household consumption, yet squeezed by inflation and stagnant incomes.
3. Upper Class
– Definition: Monthly spending above IDR 9 million (approx. SGD 797).
– Population: 0.38% (~1.07 million).
– Advantages: More disposable income and better financial buffers.
Middle-class households, already grappling with shrinking incomes and rising costs, are bracing for a heavier tax load. The decline in this demographic—from 57 million in 2019 to under 48 million in 2024—underscores their precarious position.
What’s Next for Indonesia’s Middle Class?
The shrinking middle class poses a serious challenge to Indonesia’s consumer-driven economy. Without targeted relief, such as tax credits or subsidies, this key demographic risks stagnation, threatening broader economic stability.
As policymakers weigh their next steps, they face a delicate balancing act: sustaining growth through increased revenue while preserving the purchasing power of millions. The success—or failure—of the 12% VAT may well determine Indonesia’s economic trajectory in the years ahead.
The 12% VAT hike is more than a tax policy—it’s a litmus test for Indonesia’s fiscal resilience and economic equity. While the government positions it as a step toward modernization, critics caution that its implementation could deepen divides between economic classes.
Will the policy strengthen the nation’s financial foundation, or will it erode trust among the very people driving its economy? As the countdown to 01 January 2025 begins, Indonesia stands at a fiscal crossroads, where every decision carries profound implications for its citizens and future growth.
Sources:
[1] PPN Naik jadi 12% per Januari 2025, Prabowo Tugaskan Sri Mulyani Seleksi Barang yang Dikecualikan
[2] Prabowo Targetkan Setoran Negara Rp 3.000 T di 2025, Ini Rinciannya!
[3] Government to officially apply 12 percent VAT starting from January 1
[4] Indonesia officially stipulates a 12% VAT increase in early 2025
[5] Weighing the Pros and Cons of 12% VAT in Indonesia by 2025
[6] Indonesia’s VAT to Increase to 12% by 2025 Amid Public Criticism
[7] Indonesia’s middle class: An economic pillar under strain
[8] Is Indonesia’s Middle Class Really Shrinking?
[9] Indonesia’s Middle Class: A Crucial Pillar for National Economic Stability
[10] Why is Indonesia’s middle class shrinking?











