In an effort to bolster local businesses and attract more investors to the region, Batam has launched its third session of Digital Marketing and Product Branding Training, emphasizing the importance of adapting to modern business strategies.

Batam is focusing on digital marketing and branding to open up new avenues for local SMEs, aiming to enhance their capabilities in attracting both domestic and international tourists, thus stimulating the local economy.

The training aims to improve human resources in Batam, especially for micro, small, and medium enterprises (SMEs), by equipping them with essential digital marketing and branding skills.

Secretary of Batam, Jefridin, highlights that these efforts are designed to attract investors and tourists whose spending will help generate tax revenues critical for the region’s development.

The training encourages local entrepreneurs to not just witness Batam’s development but to actively participate and benefit from it by starting businesses that attract tourists, such as culinary, fashion, and local handicrafts.

The importance of obtaining proper licenses and halal certifications, maintaining quality, consistency, and cleanliness of products was emphasized to ensure the competitiveness of local businesses in the broader market.

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The workshops are part of Batam’s strategy to utilize the lack of natural resources creatively by focusing on service and tourism sectors to drive economic growth.

The development of SME capabilities in Batam through specialized training in digital marketing and branding is poised to enhance the region’s appeal as a tourist destination, offering new products and services that could attract more visitors from Singapore and beyond. This initiative not only supports local entrepreneurship but also contributes to the broader economic development of the region.

Batam’s initiative to train SMEs in digital marketing and product branding is part of a strategic effort to improve local economic conditions and attract more tourists and investors. The program supports the creation of quality local businesses capable of competing on an international level, promoting Batam as a dynamic hub for tourism and investment.

Source: Info Publik (2024)