Singapore has seen a surge in Indonesian tourists post-pandemic, nearing 2.3 million visitors. In an effort to further boost these numbers, the Singapore Tourism Board (STB) has launched a series of captivating 3D animatronic videos as part of its “Made in Singapore” campaign.
Although tourist visits from Indonesia to Singapore have not yet fully recovered to pre-pandemic levels, there has been a significant increase. To capitalize on this momentum, STB is introducing innovative marketing strategies to entice more Indonesians.
The “Made in Singapore” campaign features 3D animatronic videos displayed on electronic billboards along MH Thamrin Street, Jakarta, showcasing Singapore’s culinary adventures and famous destinations like Gardens by the Bay and Lau Pa Sat.
Chef Hafizzul Hashim, a renowned chef from Fiz Restaurant, is featured preparing the iconic Singapore Chili Crab in the 3D animatronic video, enticing viewers with a taste of what awaits in Singapore.
Singapore is set to host a plethora of entertainment events in 2024, including concerts by Taylor Swift and Bruno Mars, and sporting events like the Formula 1 Singapore Airlines Singapore Grand Prix, enhancing its appeal as a top destination.
STB’s collaboration with local brands, such as ButtonScarves, and strategic partnerships with platforms like Traveloka, demonstrate a comprehensive approach to marketing Singapore as a Muslim-friendly destination.
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The collaboration with Traveloka, marked by a Memorandum of Cooperation signed by Melissa Ow of STB and Caesar Indra of Traveloka, focuses on broadening marketing strategies and introducing new tourist products and experiences through data and insight exchange.
These initiatives signify Singapore’s commitment to remaining a leading destination in Southeast Asia. By blending technology, culinary arts, and entertainment, STB aims to transform ordinary moments into extraordinary experiences, further cementing Singapore’s status as a vibrant and diverse tourist hotspot.
Singapore’s latest tourism campaigns are making waves, employing 3D animatronic technology and strategic collaborations to captivate Indonesian tourists. By showcasing its rich culinary heritage, upcoming entertainment spectacles, and forming partnerships with platforms like Traveloka, Singapore aims to enhance its appeal and welcome an increasing number of visitors from Indonesia and beyond.
