The development of Serenity Central City in Batam, aimed at strengthening the city’s tourism sector, has garnered significant attention and support from Kemenparekraf RI.
The initiative to bolster Batam’s tourism sector through the development of Serenity Central City, a project focused on family-friendly amenities, has been warmly received by various stakeholders including property developers and government bodies.
Ardiwinata, Head of the Department of Culture and Tourism in Batam, emphasizes the city’s goal to become a prime family holiday destination.
The development of family-oriented properties and resorts is seen as crucial for establishing Batam as a family destination.
Samuel Jason Sumarli, Managing Director of Serenity Central City, highlights the project’s focus on family destination and wellness living.
There’s a need for government support in infrastructure development, particularly in the Sekupang area, to promote tourism growth.
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Deputy of Investment and Industry at Kemenparekraf RI, Rizki Handayani, assures collaboration between investors and local partners to facilitate the region’s development.
The development of Serenity Central City in Batam, with its focus on family and wellness, represents a significant step towards enhancing the city’s appeal as a tourism destination. This initiative, supported by Kemenparekraf RI, not only promises to offer a new holiday experience for Singaporeans and international visitors but also demonstrates Batam’s commitment to evolving into a more diverse and inclusive tourist spot.
The launch of Serenity Central City in Batam, supported by Kemenparekraf RI, marks a new era in the city’s tourism sector, focusing on family-friendly amenities and wellness. The project, part of Batam’s strategic plan to become a leading family holiday destination, involves collaboration between government and private sectors, aiming to attract more tourists and elevate the city’s status in the regional tourism landscape.
Source: Batam News (2024)
