Shilla Duty Free, a leading South Korean travel retailer, has officially expanded its operations to Hang Nadim Airport in Batam, Indonesia.

Shilla’s strategic partnership with Incheon International Airport Corporation marks its fourth overseas venture, positioning Batam’s airport as a new hub for duty-free shopping in Southeast Asia.

Strategic Partnership Signed
Shilla has signed a strategic partnership to open a duty-free store at Hang Nadim International Airport in Batam.

Expansion Plans
Shilla will commence operations in early next year, adding to its presence in Singapore Changi, Hong Kong International, and Macau International airports.

Exclusive Retailer
As the sole duty-free operator at Hang Nadim Airport, Shilla will exclusively supply key items including beverages, perfumes, cosmetics, and tobacco.

Economic Impact
The partnership aims to revitalize the domestic economy by creating new jobs and generating foreign exchange profits.

Read More: Batam City explores a partnership with Seogwipo, Jeju to boost tourism.

Korean-Style Airport Platform
IIAC will actively promote the national economy by expanding this joint venture with domestic companies and implementing the ‘Korean-style airport platform’.

The entry of Shilla Duty Free into Batam is a significant development for regional travel retail, promising economic revitalization through job creation and a boost in foreign exchange earnings. It also signifies a strengthening of Korea-Indonesia collaboration in airport operations.

Shilla Duty Free’s partnership with Incheon International Airport Corporation to launch operations at Batam’s Hang Nadim International Airport signals the retailer’s commitment to expanding its global footprint. This move is set to enrich Batam’s international travel experience and drive economic growth through strategic investments in duty-free retail.

Source: Go Kepri, Bejagadget (2023)