Batam’s local government and the Indonesian Travel Agents Association (ASITA) in Riau Islands are actively seeking tourism business opportunities in collaboration with the Consulate General of the Republic of Indonesia in Johor Bahru.
While the primary tourists to Batam come from neighboring Singapore and Malaysia, there is a growing interest in attracting Middle Eastern tourists, with a particular emphasis on the city’s halal tourist destinations.
Ardiwinata, the Head of Batam’s Culture and Tourism Department, highlights the importance of receiving support from the Consulate General in Johor Bahru in terms of data and insights on Middle Eastern tourists.
Noting prominent halal tourism spots in Batam, like the Sultan Mahmud Riayad Syah Mosque and the Tanjak Mosque, Ardiwinata believes these can serve as significant attractions for Middle Eastern visitors.
Eva Beti, the Chairperson of ASITA Riau Islands, emphasizes the significance of promotional collaboration between the two cities to elevate Batam’s tourism.
Due to a high interest from tourists, a new international sea route from Batam to Johor, Malaysia has been introduced, connecting Harbour Bay in Batam to Pasir Gudang in Johor Bahru.
Recognizing the importance of accessibility in tourism, the launch of the Dolphin shipping company’s trip is seen as a strategic move to further boost tourism in Batam.
The renewed focus on promoting tourism, coupled with improved accessibility, amenities, and attractions, presents a unique opportunity for Singaporeans and international visitors to explore Batam in depth. This collaboration between Batam and Johor Bahru further solidifies the region as an evolving tourist hub in Southeast Asia.
Batam collaborates with Johor Bahru, focusing on boosting tourism, particularly from the Middle East. With new sailing routes, improved attractions, and collaborative promotional efforts, Batam is poised to become a leading tourism destination in Southeast Asia.
Source: Antara News (2023)
