New IMDA–Tencent campaign helps parents turn online games into shared, well‑managed family experiences.
Parents in Singapore are getting new tools to manage children’s online gaming, as IMDA and Tencent roll out educational resources, school talks and interactive library exhibitions to promote healthier digital play.
Parent Resources And New Campaign
As part of the Beyond The Screen: Healthy Digital Play campaign under the national Digital for Life movement, IMDA and Tencent have co developed quizzes, flipboards and conversation cards that families can use to discuss gaming habits, digital boundaries, online safety and parental involvement, shifting the focus from banning games to guiding children’s play.
Library Exhibitions And Workshops
Tencent will run interactive exhibitions at Woodlands Regional Library during the June holidays, HarbourFront Library from October 4 to 30, and Jurong Regional Library in December, aiming to reach about 4,000 participants by end 2026 with hour long workshops that help parents join their children’s gaming worlds and set practical rules on safety, teamwork and respect.
Government Support And Regional Plans
Launching the campaign on May 2 at Ci Yuan Community Club, Minister of State Jasmin Lau noted that 37 percent of parents in a 2025 survey wanted more support on digital wellbeing and thanked IMDA and Tencent for choosing Singapore as the first ASEAN stop; IMDA says lessons from this roll out will guide a Southeast Asia expansion in 2026 with local adaptations.
Gaming As Bridge, Not Enemy
Impart co founder Narasimman Tivasiha Mani, who works with youths facing adversity, said eliminating gaming is unrealistic and can push behavior underground, urging parents to observe how online communities affect their children and use initiatives like this to start honest conversations about what games mean to them.
Industry Role, Funding And School Outreach
Tencent executives say digital spaces already shape how young people learn and connect, so the goal is to make wellbeing conversations simple and relevant, backed by a S$25,000 contribution to the Digital for Life fund that government will match. In March the company and local partner EYEYAH! ran a healthy gameplay assembly at Queenstown Primary using an online quiz, and are in talks with more schools while planning to feature the same tools at the three library exhibitions.
Singapore’s new healthy digital play push recognises that screens and games are now integral to childhood and that parents need concrete help, not blame, to guide their children. For Indonesians it offers a regional model of how governments, tech firms and schools can share responsibility for digital wellbeing; for Singaporeans it creates shared spaces where families can turn gaming into a safer, more thoughtful experience that strengthens trust instead of tension.
Sources: Straits Times (2026)
Keywords: IMDA Tencent Campaign, Healthy Digital Play, Digital For Life, Parent Child Conversations, Online Safety
