On August 29, 2024, Bintan Resorts and VFS Global Services Private Limited signed a strategic partnership to enhance the visibility of Bintan Island as a top travel destination for tourists from India. This collaboration was officially marked at the Grand Lagoi Hotel, Bintan Resorts, aiming to leverage the extensive network of VFS Global across India.
The partnership between Bintan Resorts and VFS Global is designed to tap into the growing Indian market and increase tourist visits to Bintan Island, which is part of Indonesia’s Riau Archipelago. This strategic move is intended to complement Singapore’s tourist market, offering a dual-destination appeal that could enrich the travel experience for Indian visitors.
The alliance aims to utilize VFS Global’s vast network in India, which spans both major and smaller cities, and its strong connections with businesses, media, and corporate entities to promote Bintan as a prime vacation spot.
Focused campaigns will be rolled out in major Indian cities, positioning Bintan alongside Singapore as a compelling dual-destination. These will include promotions on digital platforms and social media, collaborations with influencers, B2B sales, and workshops to engage travel agents and content creators.
Abdul Wahab, Chief Operating Officer of Bintan Resorts, expressed enthusiasm about showcasing Bintan’s attractions, from its culinary delights and cultural sites to high-quality services and hospitality, aiming to make Bintan a top choice for Indian travelers.
The proximity of Bintan to Singapore, accessible via a short 60-minute ferry ride, plays a crucial role in the partnership’s strategy. By promoting a seamless travel experience, the initiative expects to attract tourists seeking diverse cultural and scenic experiences in both locations.
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G B Srithar, Head of Tourism at VFS Global, highlighted the potential of the Indian market, noting India’s position as the third largest source of tourists to Singapore in 2019. This partnership aims to redirect some of those visitors to Bintan, enhancing economic growth and employment opportunities in the region.
The partnership between Bintan Resorts and VFS Global is set to not only boost tourism in Bintan but also create a symbiotic relationship with Singapore’s tourism sector, offering new cultural and recreational experiences to international visitors, particularly from India.
Bintan Resorts has entered into a partnership with VFS Global to increase tourist arrivals from India, aiming to establish Bintan Island as a leading destination through strategic marketing and a comprehensive engagement strategy, enhancing both cultural and economic ties in the region.
Sources: Batam Today, Lintas Kepri (2024)
