Indonesian tourists love shopping in Singapore, with Executive Director of Southeast Asia Singapore Tourism Board Terrence Voon noting that shopping remains a favourite pastime for Indonesian visitors. “Shopping is the most popular activity Indonesians do in Singapore,” he said in Jakarta at the end of April 2024.
To enhance the shopping experience for Indonesian tourists, the Singapore Tourism Board (STB) plans to increase its promotional efforts, offering special deals on local brands. Voon also highlighted the popularity of Singaporean brands like Beyond The Vines among Indonesians and expressed confidence that local products will continue attracting young Indonesian shoppers.
In the first quarter of 2024, Singapore welcomed over 664,000 Indonesian visitors, representing a 33.8% increase compared to last year. Indonesian tourists make up more than 45% of visitors to Singapore from Southeast Asia.
The Singapore Tourism Board partnered with GDP Venture to leverage Artificial Intelligence (AI) technology and enhance Indonesian tourist awareness. This collaboration has led to innovative campaigns featuring Indonesian celebrities and influencers.
HolidAI Singapore, the first AI travel planner in Indonesian, provides personalized recommendations based on trip duration and family size. It also offers specific suggestions for Muslim travellers seeking halal food and beverages.
The partnership between STB and GDP Venture extends to affiliated platforms like Tiket.com for promoting Singapore accommodation and flights.
Read More: Beyond the Merlion: Indonesian Tourists’ Favorite Spots in Singapore
With HolidAI Singapore, Indonesian travellers can access tailored travel itineraries and inclusive experiences, enriching their journey.
Shopping remains a top attraction for Indonesian tourists in Singapore, and the Singapore Tourism Board’s commitment to personalized promotions, powered by AI and partnerships, ensures a comprehensive, enjoyable experience for all visitors.
The Singapore Tourism Board recognizes shopping as the favourite activity of Indonesian tourists and is leveraging AI technology through HolidAI Singapore to personalize travel plans. With rising visitor numbers and targeted promotional campaigns, Singapore remains a preferred shopping destination for Indonesian tourists.
Source: Tempo, Cantika.com (2024)
