The number of Indonesian tourists travelling to Singapore has surged significantly, largely due to high-profile international music concerts. In March 2024, the Plt Head of Indonesia’s Statistics Bureau (BPS), Amalia Adininggar Widyasanti, revealed that Indonesian tourists visiting Singapore reached 119,000, driven in part by Taylor Swift’s ‘The Eras Tour’.
In March 2024, the overall number of Indonesian tourists visiting Singapore soared to 119,000, constituting 17.26% of the total 691,546 international trips made by Indonesians that month. The surge was primarily attributed to Taylor Swift’s ‘The Eras Tour’, which took place over six days at the National Stadium.
Taylor Swift performed for six days in Singapore, spanning two weekends in March 2024. The concerts attracted approximately 300,000 ticket holders to the National Stadium.
The six-day concert made Singapore the only Southeast Asian city in Swift’s Asia Pacific tour. The concert led to a 30% surge in demand for flights and accommodations. Jetstar Asia recorded a 20% increase in flights connecting Singapore with Jakarta, Bangkok, and Manila.
Hotel occupancy rates soared, particularly at resorts like Raffles Sentosa Singapore and Sofitel Singapore Sentosa Resort & Spa. The concerts bolstered Singapore’s hospitality and travel industries.
Increased Indonesian tourism to Singapore was also partly driven by other international concerts. Visits to Saudi Arabia increased for Umrah pilgrims, reaching 117,000 trips.
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Indonesian outbound travel saw a 4.85% increase from February 2024 and a 7.45% rise from March 2023. From January to March 2024, Indonesian travellers made 2.18 million international trips, up by 15.75% compared to the previous year.
The surge in Indonesian travel to Singapore highlights the significant influence of high-profile music concerts like Taylor Swift’s ‘The Eras Tour’ on regional tourism. This trend underscores Singapore’s appeal as a prime destination for international entertainment events.
Indonesian travel to Singapore surged by 17.26% in March 2024 due to international music concerts, particularly Taylor Swift’s ‘The Eras Tour’. The six-day concert attracted 119,000 Indonesian visitors, leading to a 30% increase in demand for flights and accommodations.
Source: Suara.com, CNN Indonesia (2024)
