PT Aviasi Pariwisata Indonesia, also known as InJourney, under the leadership of CEO Dony Oskaria, is ambitiously aiming to elevate Indonesia’s position in ASEAN’s event tourism, potentially surpassing Singapore. The recent buzz around Singapore hosting a concert by Taylor Swift has spotlighted the economic benefits of such events, prompting Indonesia to take significant steps towards realizing similar successes.
InJourney, collaborating with Indonesia’s Ministry of Tourism and Creative Economy and the Ministry of Transportation, seeks to align visions and strategies to enhance the tourism sector, including improving air connectivity and establishing a tourism fund aimed at bolstering Indonesia’s competitiveness in the region.
The creation of the Tourism Fund, in partnership with key ministries, is a strategic move designed to support and incentivize stakeholders in Indonesia’s tourism and creative economy sectors.
Photo: CNBC Indonesia (2024)
In 2023, Indonesia’s tourism sector showed promising growth, especially in domestic tourism, yet the recovery rate compared to pre-pandemic levels in 2019 has not fully reached 100%, unlike some ASEAN competitors.
Indonesia’s direct competitors, such as Thailand, Malaysia, Vietnam, and Singapore, have shown robust recovery rates, sometimes even exceeding their 2019 tourism figures.
The introduction of the Tourism Fund is expected to be a game-changer, enhancing Indonesia’s competitive edge through government intervention in critical areas such as events and culinary tourism.
Read More: Singapore Launches Creative Initiatives to Attract Indonesian Visitors
Economic impacts and returns on investment from events will be closely monitored, with the 2023 tourism sector’s foreign exchange earnings reaching USD 14 billion (approximately SGD 18.9 billion), significantly exceeding targets.
Indonesia’s aggressive push to enhance its event tourism through strategic initiatives like the Tourism Fund may reshape the regional tourism landscape. By focusing on collaborative efforts and leveraging unique cultural and natural assets, Indonesia aims to not only compete but also set new standards in ASEAN tourism, offering diverse and enriching experiences for travelers.
Indonesia, through its state-owned enterprise InJourney and in partnership with government ministries, is implementing a robust strategy to elevate its event tourism sector. This includes the innovative Tourism Fund, designed to provide financial support and incentives to the tourism and creative economy sectors. By enhancing infrastructure, air connectivity, and promoting key events, Indonesia aspires to surpass regional tourism leaders such as Singapore and Malaysia, promising a vibrant future for its tourism industry and a richer tapestry of options for international tourists.
Source: CNBC Indoensia, CNBC Indonesia (2024)
