On Monday, February 19, 2024, 400 business owners in Batam City participated in a Digital Marketing Training session held at the Planet Holiday Hotel. This initiative, spearheaded by the Batam City Department of Industry and Trade (Disperindag), aims to enhance the digital competencies of local entrepreneurs and expand their market reach.
Recognizing the critical role of digitalization in today’s market, Disperindag Batam organized this training to empower entrepreneurs with the necessary tools and knowledge to thrive in the digital economy. The training focused on leveraging digital platforms for marketing purposes, aiming to improve business management and target market expansion.
The training targeted entrepreneurs across various sectors, offering insights into effective digital marketing strategies to enhance their business operations and market reach
Led by experienced digital business practitioners, the workshop covered essential topics such as creating engaging, interactive, and informative content, as well as measuring and improving digital marketing performance.
The initiative reflects Batam City Government’s commitment to supporting local businesses by providing them with modern marketing tools and strategies to adapt to consumer preferences and dynamics.
Participants were encouraged to utilize technology to reduce marketing costs, minimize business risks, and improve operational efficiency and effectiveness.
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The training also emphasized the importance of collaboration and synergy with relevant stakeholders, including the government, associations, communities, and media, to foster the growth of digital marketing in Batam.
The Digital Marketing Training in Batam showcases the city’s proactive approach in equipping local entrepreneurs with the skills needed for digital transformation. For Singaporeans and international visitors, this initiative highlights Batam’s vibrant business ecosystem and its readiness to embrace digital advancements. By fostering a digitally savvy business community, Batam aims to enhance its economic growth and attract more investors and tourists, contributing to the regional economy’s overall vitality.
The Batam City Government, through its Department of Industry and Trade, conducted a Digital Marketing Training for 400 local entrepreneurs, focusing on enhancing digital marketing skills to improve business operations and expand market reach. The training, part of Batam’s efforts to support the local economy, covered various aspects of digital marketing, including content creation and performance measurement. The initiative underscores Batam’s commitment to digital transformation and economic development, aiming to create a more robust and competitive business environment.
Source: Tribun News, Batam News (2024)
