Batam, a city in Indonesia’s Riau Archipelago, is set to enhance its tourism appeal in 2024 by focusing on marine sports as a new potential attraction for international visitors.
Ardiwinata, Head of the Batam City Culture and Tourism Office, highlights the emergence of water sports like water skiing and jet skiing as new tourism potentials in Batam for 2024, aiming to draw more international tourists to the city known as the ‘Bandar Dunia Madani.’
Besides the established golf tourism, Batam is now embracing extreme water sports such as water skiing and jet skiing, signifying a shift towards more adventurous and active tourism offerings.
Alongside water sports, activities like billiards and archery, as well as culinary tourism, are being promoted to enrich the tourist experience in Batam.
The Batam City Government is aiming to attract two million international tourists in 2024, leveraging these new tourism potentials.
Minister of Tourism and Creative Economy, Sandiaga Uno, recognizes Batam’s strategic geographical location as a travel hub, especially for tourists from neighboring countries like Singapore and Malaysia.
Sandiaga Uno notes the potential to attract a portion of the 40 million tourists visiting Singapore to Batam, emphasizing the city’s accessibility and appeal to both Malaysian and Singaporean populations.
Batam’s focus on marine sports and its strategic location offer new reasons to explore the city, promising an array of engaging activities and cultural experiences in close proximity to Singapore and Malaysia.
Batam, traditionally known for its golf tourism, is branching out to include marine sports like water skiing and jet skiing as key attractions in 2024. This strategic move, combined with its geographical advantage as a travel hub, positions Batam as an increasingly appealing destination for international tourists, particularly from Singapore and Malaysia, looking for diverse and adventurous experiences.
Source: Ulasan.co (2024)
