No seaport tax and modern facilities attract Malaysian-bound tourists to Gold Coast Batam
The Gold Coast International Ferry Terminal in Bengkong, Batam, is drawing attention for its competitive ticket pricing and streamlined passenger experience. As it skips the traditional seaport tax, it presents direct competition to government-run BUP ports in the region.
Lower Costs, Bigger Impact
Unlike other international ferry terminals in Batam, the Gold Coast Bengkong terminal—privately owned by local entrepreneur Tek Po (a.k.a. Abi)—does not impose a seaport tax. As a result, round-trip ferry tickets to Situlang Laut, Malaysia cost only IDR 450,000 (approx. SGD 35), compared to the usual IDR 600,000 (approx. SGD 47) at competing terminals. General Manager Rusliden explained that the pricing was part of the owner’s vision to attract more tourists to Batam with affordable yet quality service.
Tourism-Driven Strategy and Growing Demand
Since operations began in February 2025, the terminal has expanded from two to three daily trips using two vessels. Despite lacking direct ticket sales at the terminal, the port collaborates with travel agents and provides passengers with WhatsApp booking services. The terminal’s low-cost model, including complimentary insurance for passengers and crew, is expected to stimulate growth across Batam’s hospitality and food sectors.
Designed for a Premium Experience
Strategically located near the developing Pantai Indah Mutiara (PIM) tourism zone, the terminal boasts modern amenities such as a large parking area, immigration and customs counters, X-ray machines, and a comfortable waiting hall. The surrounding area is set to feature Mediterranean-style shopping arcades, villas, beach clubs, and cafes, positioning Gold Coast as a gateway for high-end international tourism.
The success of Gold Coast poses a challenge to the BUP-operated ports in Batam. By removing seaport tax and targeting the tourism segment directly, it shifts the dynamics of ferry transportation in the region. Rusliden expressed hope that 10–20% of Singapore’s eight million annual tourists could be rerouted to Batam if similar direct routes to Singapore open within the next two months.
Gold Coast’s private business model leans heavily on travel agents, diverging from conventional ticketing methods. This setup aligns with the port’s positioning as a tourism-focused facility, and its operational efficiency aims to support sustainable long-term growth amid growing competition.
Expanding Regional Connectivity
While Malaysia is currently the only active international route, management is preparing to launch Singapore-bound services. The ferry terminal’s emergence is strengthening Batam’s role as a strategic node in Southeast Asia’s maritime network—blending accessibility, tourism, and private sector innovation.
As Gold Coast Bengkong makes waves with its affordable pricing and modern facilities, it offers a blueprint for tourism-focused maritime infrastructure. Its rise signals shifting preferences in ferry travel, challenging government-run ports to rethink service and pricing strategies. For regional travellers and entrepreneurs alike, it represents a shift toward smarter, more inclusive port development in Indonesia.
Sources: Tempo (2025), Kepri Pikiran Rakyat (2025)
Keywords: Gold Coast Bengkong, Cheaper Ferry Tickets, Batam Port Competition, Seaport Tax, Tourism Boost
