Severe workplace abuse allegations against Cherry Lai of Indonesia’s Brandonville Studios have sparked outrage. As police investigate, the controversy sheds light on the mistreatment of workers in the animation and gaming industry.
Recent allegations of severe workplace abuse at Brandonville Studios, an Indonesian animation and game development company, have shocked the public and ignited a fierce debate about employee treatment in the creative sector. Former employees have accused the studio’s owner, Cherry Lai, of enforcing harsh and abusive disciplinary measures, including instructing staff to “bang their heads against the wall” and “slap themselves 100 times” as punishment.
Shocking Abuse Claims

The troubling allegations emerged when a former employee shared their experiences on social media, describing a toxic and humiliating work environment where physical punishment was used to maintain discipline. Other ex-employees quickly stepped forward, corroborating these claims, sparking widespread public outrage. Calls for justice grew louder as the disturbing details gained traction online.
Jakarta police have since launched an investigation into the claims but have yet to charge Lai formally. Authorities are currently gathering evidence and interviewing witnesses to verify the validity of the accusations. A police spokesperson stated that while they are actively pursuing leads, they do not yet have sufficient grounds to identify Lai as a suspect.
Industry-Wide Response

The revelations of abuse at Brandonville Studios have drawn sharp criticism from human rights organizations and professionals across the creative industries. Many have called for tighter regulations to protect workers in Indonesia’s expanding animation and gaming sectors. Critics argue that such instances reflect a larger problem of unchecked workplace abuse, particularly in industries where artistic output is often prioritized over employee welfare.
Several organizations have begun lobbying for improved workplace protections and clearer guidelines for employee conduct within the creative field. Advocates argue that such regulations are crucial to preventing future instances of abuse and ensuring that workers are treated fairly.
Public Outrage on Social Media

Social media has played an instrumental role in amplifying the voices of those affected. Hashtags condemning Brandonville Studios and showing solidarity with the former employees have trended widely. Many users have expressed support for the victims and called for a boycott of the studio until significant action is taken to address the allegations.
What’s Next?
As the investigation continues, the case against Brandonville Studios is being closely monitored. The eventual outcome could set a precedent for addressing workplace abuse in Indonesia’s creative industries, possibly leading to significant changes in employment practices across the sector.
This controversy underscores the urgent need for safe and respectful workplaces in creative industries. As more employees come forward to share their experiences, it’s evident that change is essential to protect the well-being of workers and promote creativity free from fear and retribution.
Sources:
[1] Indonesian animation studio owner allegedly asked employees to bang their head
on the wall and slap themselves 100 times
[2] Fakta-fakta Kasus Kekerasan yang Dialami Eks Karyawan Brandoville Studios
[3] Polres Jakarta Pusat Belum Bisa Tetapkan Bos Brandoville Studios Cherry Lai Sebagai Tersangka
[4] Animation firm involved in blockbuster video games under probe by Indonesian police for alleged workers abuse
[5] Polisi Buru WN Hongkong Bos Brandoville Studios











