Company defends procurement process after ICW scrutiny over government influencer contracts and spending.
RANS Entertainment has responded to growing scrutiny over government-funded influencer campaigns involving two Indonesian ministries, explaining how the contracts were priced, what services were included, and the results it says were delivered.
ICW Findings Put RANS Contracts Under Scrutiny
RANS issued its clarification after Indonesia Corruption Watch (ICW) highlighted government influencer procurement involving the company and its subsidiary, PT Rans Animasi Indonesia. The contracts involved the Ministry of Culture and the Ministry of Maritime Affairs and Fisheries (KKP), with a combined value of approximately Rp14.697 billion (S$1.18 million). The scrutiny raised questions about government spending, procurement transparency, campaign benefits, and potential conflicts of interest involving Raffi Ahmad, a presidential special envoy associated with RANS.
RANS Says Procurement Followed Official Procedures
PT Rans Entertainmen Indonesia Tbk said its government collaborations were conducted professionally and in accordance with procurement requirements and applicable regulations. The company said the procurement processes used platforms including Inaproc.id and e-catalogue.com, which it described as publicly accessible. RANS also maintained that it fulfilled the administrative, technical, and commercial requirements set by the relevant government agencies.
Contracts Cover Four Campaigns
RANS said one campaign associated with the Ministry of Culture was valued at Rp3.9 billion (approximately S$312,000), while three KKP campaigns totaled Rp10.797 billion (approximately S$864,000). The company said its pricing was based on a commercial rate card and considered the scope of work, service types, content volume, event locations, operational complexity, and agreed deliverables. According to RANS, the contracts covered more than social media posts, including production, travel, logistics, influencer appearances, offline programs, and other promotional activities.
RANS Claims More Than 150 Outputs
RANS said the four campaigns delivered more than 150 outputs, including creative content, event appearances, and other promotional activities. According to the company, the three KKP campaigns accounted for more than 120 outputs, while the museum promotion campaign associated with the Ministry of Culture produced more than 25. RANS also reported more than 52.6 million cumulative digital views across the campaigns upon completion of its contractual obligations.
Company Responds to Conflict-of-Interest Questions
The contracts have also prompted questions about a potential conflict of interest involving Raffi Ahmad, who serves as a presidential special envoy and has ownership interests in RANS. The company said it had operated since 2018 and that its businesses and intellectual properties, including The Dudas-1, predated Raffi’s appointment to the government role in October 2024. While this explanation establishes the company’s position on its commercial history, it does not independently resolve questions about procurement oversight or potential conflicts of interest.
RANS’ clarification provides a breakdown of what the Rp14.69 billion government contracts covered and the results the company says were delivered, while public attention remains focused on procurement transparency, value for money, and potential conflicts of interest. For Indonesians, the controversy highlights the importance of accountability when public funds are used for influencer campaigns. For Singaporeans and regional businesses, it also offers a case study in how governments are using creator-led marketing while facing growing expectations for transparent public procurement.
Sources: Batampos (2026) , Jawa Pos (2026)
Keywords: RANS Government Contracts, Raffi Ahmad, Influencer Procurement, KKP, Ministry Of Culture, Indonesia Corruption Watch
