New data shows Singapore punching above its weight in subscription-based digital spending
Singapore’s reputation for financial strength is well established, but new data suggests its digital spending habits are just as bold. Beyond finance and tech, the city-state has quietly become a major player in the global subscription economy, particularly on OnlyFans.
Singapore’s Strong Showing in APAC
According to OnlyFans Wrapped 2025, published by specialized search engine site OnlyGuider, Singapore ranked among the highest-spending markets on OnlyFans in the Asia-Pacific region. The city-state recorded spending of more than US$44,000 per 10,000 people, or about S$57,000, placing it fifth among APAC cities and within the top 10 globally
How the Rankings Were Calculated
The report analyzed subscription prices, creator earning trends, and platform growth metrics to estimate spending patterns across countries and cities. OnlyFans, a subscription-based platform primarily known for adult content, has increasingly been used to reflect broader consumer behavior in the digital creator economy.
Standing Out Among Asian Tigers
Singapore was described in the report as one of the “Asian tigers,” alongside Japan and South Korea. However, its spending far exceeded both countries. South Korea and Japan recorded significantly lower per-capita figures, which analysts attribute to strong domestic alternatives such as local idol and creator platforms that limit the market dominance of OnlyFans.
A Regional and Global Outlier
Singapore also emerged as the only Southeast Asian city to enter the global top 20 cities for OnlyFans spending. It placed 19th worldwide, with estimated total spending exceeding US$26 million, or about S$33.5 million, in 2025. This put Singapore ahead of larger cities such as Las Vegas, Tokyo, and Shanghai, highlighting its outsized digital consumption relative to population size.
How Neighbors and Global Leaders Compare
Within the Asia-Pacific region, Australia led overall spending, with cities like Brisbane, Sydney, and Melbourne taking the top three spots globally. Malaysia ranked just above Singapore among APAC countries, while India and Thailand followed Australia in total national spending. On the global stage, the United States remained dominant, accounting for an estimated US$2.64 billion in OnlyFans spending in 2025.
A Growing Global Creator Economy
The report estimated OnlyFans’ global revenue at US$7.2 billion in 2025, up from US$6.6 billion in 2024, reflecting steady year-on-year growth. The figures underscore the platform’s expanding role in the global creator economy, driven by subscription-based content and direct fan monetization.
Singapore’s strong performance highlights how digital consumption is reshaping economic behavior in high-income, urbanized societies. For Indonesians and Singaporeans alike, the data offers insight into how rising disposable incomes, mobile-first lifestyles, and creator platforms are influencing new forms of cross-border digital economies across Southeast Asia and beyond.
Sources: Asia One (2025) , Mothership (2025)
Keywords: Singapore OnlyFans Spending, Digital Subscription Economy, Asia Pacific Markets, Online Content Platforms
